Just Eat, Deliveroo and Uber Eats Commission Rates Explained

Only one of the three big apps publishes a UK rate card. Uber Eats charges 30% of the order for delivery by its couriers (33% on Uber One orders), 13% if you deliver yourself and 13% for pick-up, all plus VAT. Deliveroo and Just Eat do not publish their percentages: each sets the rate in your own agreement. This guide covers what each platform states in its own terms, checked on 13 November 2026.

Just Eat, Deliveroo and Uber Eats commission at a glance

The table shows only what each platform publishes itself. Where a cell says "not published", the platform sets the figure in your individual agreement, and any number you see quoted elsewhere is somebody else's report, not the platform's own.

How much does Uber Eats charge restaurants?

Uber Eats is the only one of the three with a public UK price list. Its merchant pricing page gives three marketplace fees, each a percentage of the order and each excluding VAT:

• Uber delivery: 30%. Uber's couriers deliver. The fee is 33% when the customer is an Uber One member (Uber's paid membership scheme).
• Self-delivery: 13%. The order comes through the app and your own staff deliver it.
• Pick-up: 13%. The customer collects from you.

There is also an activation fee of £650 plus VAT. Uber says it covers a tablet, a printer, menu creation, professional photography, a window sticker, a welcome pack and a training call, and that the fee can be adjusted if you opt out of items you do not need.

Uber's merchant terms add a few points worth knowing. The tablet stays Uber's property, and losing it, damaging it or returning it late carries a £200 fee. The agreement runs for an initial term of one year and then renews a year at a time. If you run an offer that discounts an item, the fee is charged on the discounted price, and you bear the cost of the offer.

How much does Deliveroo charge restaurants?

Deliveroo does not publish a percentage. Its partner site says: "We charge a commission on completed orders". Its terms say the service fee is "calculated as a percentage of GMV (inclusive of VAT) per order, plus VAT", where GMV is the value of the order. The same wording covers all three of its services: delivery by Deliveroo riders, Marketplace+ (your own riders deliver) and Pickup. You see your rate when you sign up or agree it with Deliveroo.

What the terms do state:

• Joining fee and equipment. New partners choose between two equipment options, each with a one-off joining fee. Deliveroo says the current price is shown on its sign-up pages. Restaurants get a tablet with a built-in printer.
• One published figure. If you are on Marketplace+ and switch on Deliveroo's rider network to cover for your own drivers, the terms adjust the fee to 35% plus VAT while it is active, unless you agree something different in writing.
• Menu prices. The terms say prices on Deliveroo should be the same as on your dine-in or in-store menu.
• Offers. Unless agreed otherwise, you fund your own offers, and the fee is then worked out on the discounted price.
• Notice. Either side can end the agreement with 30 days' written notice.

How much does Just Eat charge restaurants?

Just Eat does not publish a rate card either. Its partner terms, dated 18 December 2025, say it charges "the Fees applicable to you" as set out in the summary of key terms in your own agreement. So the rate is individual to you, and the document that matters is the one you sign.

The public terms do tell you how the charges are built:

• Commission Fee. Charged on orders, including cash orders where the customer pays you directly. You then owe Just Eat the commission, and it is taken from your card-order money.
• Admin Fee. A separate fee per order. When Just Eat charges it, it adds a service charge to the customer's bill on your behalf. You can ask Just Eat to stop adding the service charge, but the Admin Fee is still payable.
• Equipment. The ordering device stays Just Eat's property. You may be charged if it is damaged or not returned.
• Late payment. If you owe Just Eat money, the terms allow monthly interest at 1.5% above the Bank of England base rate.

How is delivery app commission calculated?

Three details change the real cost more than most owners expect.

It is charged on the VAT-inclusive price

Uber's terms work out the fee on the retail price of the items "including any VAT". Deliveroo uses the order value "inclusive of VAT". Most hot takeaway food is standard-rated for VAT, so if you are VAT registered, part of every menu price is VAT you owe HMRC, and commission is charged on that part too.

VAT is added to the commission

The published percentages exclude VAT. A VAT-registered business can normally reclaim the VAT charged on the fee. A business that is not VAT registered cannot, so a 30% fee costs it 36% of the order.

Discounts and refunds come out of your side

On both Uber Eats and Deliveroo, an offer you fund reduces what the customer pays, and refunds to customers are deducted from your payout. Read your statement line by line for a few weeks to see what you keep per order.

Worked example: what a £25 order leaves you

This example uses Uber Eats' published rates because they are the only public ones. For Deliveroo or Just Eat, treat the rates as illustrative only and put in the figure from your own agreement.

If you are VAT registered you can normally reclaim the VAT on the commission, so the 30% order leaves you £17.50 before your own VAT. You also owe HMRC the VAT in the menu price: £4.17 on a £25 order of standard-rated food. Food, packaging, staff and rent all come out of what is left.

What does the commission pay for?

Commission is not money for nothing. Whether it is worth it depends on what the app brings you that you could not get more cheaply yourself.

• New customers. People browse the apps to decide where to order. A listing puts you in front of customers who have never heard of you.
• Couriers. On the delivery services, the platform finds the rider. You do not employ, insure or schedule drivers.
• Payments and support. Uber lists payment processing, order tracking, sales data and round-the-clock support as part of every plan.
• Marketing reach. Just Eat's terms say it promotes partners through search engine marketing and other channels. Uber gives access to members of Uber One.

The costs sit beside those benefits: a large share of each order, limited use of customer details, your competitors listed next to you, and offers you usually fund yourself.

Where does your own ordering website fit?

An ordering website of your own takes orders under your name, with no commission to a marketplace. You pay for the system and for card processing instead. It does not replace what the apps do well. It will not bring strangers to you the way a marketplace does, and you need your own drivers or a collection-only service.

That is why many takeaways use both: the apps for discovery, and their own site for regulars who already know them and would have ordered anyway. A flyer in the bag, a link on your Google profile and a sign in the window are the usual ways to tell regulars the site exists. Do not use customer details from an app to do it. Just Eat's terms, for one, forbid using its customers' personal data for marketing.

The costs differ in shape. A marketplace charges a percentage, so the cost rises with every order. A site of your own is mostly a fixed monthly cost, so it is poor value at a handful of orders a week and better value as volume grows. Our own online ordering system is one option: £499 setup and £44.99 a month, plus VAT, with card processing of 1.5% + 20p per order. Other suppliers price differently, and our guide to what a takeaway website costs sets out the models. If you take cards at the counter too, see our guide to cutting card processing fees.

What to check before you sign with a delivery app

• The commission percentage for each service you will use: app delivery, own delivery and collection.
• Whether the percentage is before VAT, and whether you can reclaim that VAT.
• Any per-order fee on top of commission, such as Just Eat's Admin Fee.
• The joining or activation fee, what it includes and whether you can opt out of parts of it.
• Who pays for offers and for refunds.
• Rules on menu prices, such as Deliveroo's requirement to match your in-store prices.
• The minimum term, how it renews and how much notice you must give.
• What happens to the tablet and printer when you leave.

Ask for all of it in writing. Deliveroo and Just Eat set rates in each partner's own agreement, so what another shop pays tells you little about what you will be offered.

Frequently asked questions

Sources

• Uber Eats: UK merchant pricing (marketplace fees and activation fee)
• Uber Eats: merchant terms and conditions (UK)
• Deliveroo: partner terms and conditions
• Deliveroo: partner frequently asked questions
• Just Eat: partner sign-up site (Partner Terms & Conditions dated 18 December 2025)
• GOV.UK: reclaim VAT on business expenses
• GOV.UK: catering, takeaway food and VAT (Notice 709/1)